Ab InBev Partners with Sainsbury’s for A Cool New Fridge Initiative: Pairing Cold Brews With Chilled Meals Powered By Husky Refrigerators
In an innovative move to enhance the shopping experience amidst the rising cost of living, AB InBev, Sainsbury’s and Husky Refrigerators have teamed up to introduce Corona-branded fridges in 70 select Sainsbury’s stores. This initiative, designed to pair perfectly chilled Corona products with Sainsbury’s chilled ready meals, aims to bring a touch of affordable luxury to consumers’ daily lives.
The fridges, supplied by Husky Refrigerators, are strategically placed to offer shoppers a refreshing selection of beers, non-alcoholic options, and ready-to-drink beverages under the Corona brand alongside their meal choices. This placement is intended to inspire customers to enjoy the pleasures of a gourmet meal accompanied by a cold drink, even in times of economic restraint.
Angela Mundean, Managing Director at Husky Refrigerators said: “Husky is proud to support AB InBev and Sainsbury’s in this creative venture. Our role in branding, delivering, and installing the C400 Commercial Drinks Chillers ensures that each unit not only stands out for its efficiency and economy but also for enhancing the visibility of the Corona brand. This initiative reflects our commitment to providing exceptional service and contributing to a shopping experience that delights consumers.”
This partnership reflects a shared commitment by AB InBev, Sainsbury’s, and Husky Refrigerators to adapt to consumer needs, offering convenience and a hint of indulgence without compromising on value.
About Husky Refrigerators (UK) Ltd:
Husky is a leading global refrigeration specialist with over 25 years’ experience and recognized for delivering the highest standards in refrigeration. Husky is committed to delivering outstanding products and service coupled with the very latest innovation, maximum energy efficiency, space efficiency and style for the convenience, hospitality and consumer markets.
As a 100% wholly owned manufacturer, Husky takes pride in maintaining complete control over the quality of our products. This means we can ensure that every aspect of our fridges and freezers meets the highest standards.
About Anheuser-Busch InBev (AB InBev):
Anheuser-Busch InBev (AB InBev) is a publicly traded company based in Leuven, Belgium. As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 167,000 colleagues based in nearly 50 countries worldwide.
Sainsbury’s is one of the UK’s leading retailers, committed to providing customers with high-quality products at great value across a wide range of food, clothing, homeware, and financial services. Founded in 1869 by John James Sainsbury and his wife Mary Ann in London, Sainsbury’s has grown to become a household name, known for its commitment to sustainability, ethical sourcing, and community support. With a network of supermarkets and convenience stores across the UK, Sainsbury’s strives to help everyone eat better by offering healthier, more sustainable choices. The company is dedicated to being the best for food and health, making a positive difference to its customers’ lives and the communities it serves.