It isn’t only temperatures that have been breaking records this year. New flavours and expansion into new markets have fuelled continued growth for Ice Kitchen, one of the most successful brands in the booming adult ice lolly market.
Featuring innovative flavours including Mojito Poptail, Blueberry Honey & Yogurt, and Peach & Hibiscus, sales of so-called ‘posh lollies’ have climbed by 23% to £40m since 2017 (data: Kantar Worldpanel), making this one of the fastest-growing product sectors in frozen treats.
But whilst 2018 may have been the year of ‘Summer On A Stick’, Ice Kitchen is keen to propel sales through the whole year. To help raise their profile even higher, the company has selected Husky Refrigerators (UK) as their preferred supplier of bespoke branded freezers.
“Our lollies are already big sellers in Ocado, Cook and EAT,” said Ice Kitchen’s Cesar Roden “but we’re keen to expand into independent multiples, and we think the Husky F14 Ice Cream Display Freezer is an ideal marketing tool for us: high visibility, reliability and compact enough to convert any underused store area into a new profit centre. Husky have a great track record for professional service, with fast delivery and even unpacking in store”.
Husky’s CEO Serge Kremer and his family are big fans of Ice Kitchen lollies and are delighted to have a stockist locally. Visit www.icekitchen.co.uk to find your nearest stockist.
Husky Sales Director Sally Bentley explains: “Winning the Ice Kitchen business is a great scoop for us. We’re a family owned business too, so supporting independent brands is in our DNA. Husky refrigerators and freezers are ideal for custom branding, providing brands with the opportunity to promote their products in prime store positioning”,
Husky are certain to have a model that’s just the right fit for your business too. Visit the corporate section of husky.co.uk to see the very latest designs or email Sally Bentley to discover how we can help support your brand.
